SyntrophPractical solutioning, not beautiful PowerPoint decks.
Syntroph provides the strategic weight of a top-tier advisor, with deep functional expertise, at the cost structure of a boutique firm.
The Consultant’s Playbook
Proven methodologies from the world’s leading consulting firms, refined through hundreds of engagements across industries and geographies.
The Builder’s Track Record
Hands-on in-house experience engaging stakeholders across all levels to build, execute and continuously refine innovative, future-ready talent initiatives.
The Entrepreneur’s Mindset
Equipped with start-up experience to provide practical insights, with a business owner’s mentality, into what it takes to build and grow a business today.
Execute & Empower — the Syntroph model defines the future of consulting consumption.
The four pillars of the Syntroph ethos
The identity that grounds every service we deliver — unchanged as our offering evolves.
People First
Technology as an accelerator, not a replacement. We prioritize culture, leadership capability, and psychological safety in every engagement.
Tech-Enabled
We consult with technology, leveraging proprietary and partner-ecosystem AI tools to deliver speed to value.
Simplicity
Complexity is the enemy of execution. We drive actionable roadmaps and tangible assets, not 100-page slide decks.
Deliver Value
Impact is our ultimate measure, tracked through business impact metrics like People ROI, behaviour change, and execution speed.
Meet the team
Elite operators who do the work themselves — blending consulting pedigree, operating experience, and an entrepreneur’s mindset.
Tery Chua
Founder & Managing PartnerDriven by a singular mission to transform human potential into business advantage. With a distinguished background in global consulting and large corporations, he has dedicated his career to solving the most complex organizational challenges — honed across financial services, technology, transportation, and the public sector, where he built corporate academies and led large-scale organizational transformations. A certified executive coach, clinical hypnotherapist, and serial entrepreneur, Tery brings a rare blend of analytical rigor, strategic vision, and practical ingenuity to every client engagement.
Dr. Eugene Cheong
Academic AdvisorBrings a unique blend of deep academic rigor and extensive corporate HR leadership. With a Doctorate in Business Administration and a background as an HR leader in the multinational oil & gas sector, he specializes in managing complex global mobility, compensation strategy, and organizational development. Concurrently a senior lecturer for premier universities in strategic HR management, he provides clients with insightful, evidence-based strategies that are both theoretically sound and pragmatically executable.
Mark Lim
Technology AdvisorDedicated to building secure, intelligent, and human-centered technology ecosystems that drive business advantage. With over 20 years of experience, he has led global digital transformation, cybersecurity, and data governance initiatives across multiple industries. Mark brings a rare blend of enterprise IT strategy and creative design thinking, and is currently pursuing a Master of Technology in Enterprise Business Analytics at the National University of Singapore.
Chua Hock Hai
PartnerBrings over 20 years of strategic HR leadership and a proven track record in large-scale transformation, talent ecosystem development, and navigating complex industrial relations across APAC. A former Senior Vice President of HR for a leading aerospace MRO and Regional HR Head for global technology and logistics firms, he combines deep expertise in organizational development, change management, and leadership pipeline design, complemented by advanced certifications from SMU and BCG.
Claire Ng
PartnerBrings over 15 years of expertise in talent, workforce, and organisational transformation across Temasek International, Deloitte Consulting, and Accenture. A trusted advisor to C-suite and frontline leaders alike, she specialises in enterprise-wide change spanning organisation design, performance management, culture activation, and analytics-enabled adoption — including leading the transformation of a global investment company into three new business entities.
Dr. Francis Goh
AssociateBrings deep expertise in digital innovation, customer experience, and Gen AI strategies to help business executives solve complex challenges and drive transformational growth. With leadership roles spanning Amazon Web Services, Bain & Company, Microsoft, Accenture, and SAP, he has spearheaded innovation engagements across Asia Pacific. A Certified Customer Experience Professional (CCXP) and Registered Management Consultant.
Keith Sng
AssociateBrings over 25 years of strategic human resources and leadership development expertise, with a proven track record in talent management, organisational development, and building leadership capabilities across APAC. A former Head of Talent Management for Linde Gas Asia and Business Learning Partner at DBS Bank, he holds master trainer accreditation in Ken Blanchard’s Situational Leadership II.
Dr. Pratima Krishnan
AssociateBrings over 25 years of experience as a Learning and Organization Development practitioner, specializing in applying behavioral science and a deep understanding of organizational systems to design and lead large-scale change initiatives, HR transformations, and talent development strategies. Her background includes senior leadership roles at DBS Bank, Techcombank, and the Zühlke Group.
Andrew Sidwell
AssociateSpecializes in transforming organizational culture and leadership to drive tangible business outcomes. With over 25 years of experience across Asia, the Middle East, and Africa, he helps senior teams align around purpose and trust, turning strategy into daily habits — including co-creating the renowned service culture at DBS Bank and guiding leadership initiatives for global brands.
Surina Subramanian
AssociateBrings over 30 years of expertise in strategic HR and management consulting across pharmaceuticals, engineering, manufacturing, retail, and IT. Based in Malaysia with deep experience across startups, mid-sized enterprises, and multinational corporations, she specialises in organisational design, workforce planning, and talent architecture. A Certified OKR Professional, NLP Coach, and HRD Corp Accredited Trainer.
Steven Seow
AssociateBrings over 30 years of experience in strategic advisory, digital transformation, and AI adoption across consulting, enterprise, and entrepreneurial environments. A former Head of Business Value Advisory at Splunk APAC and Andersen Consulting (Accenture) alumnus, he specialises in translating strategy into measurable business outcomes through execution-ready roadmaps and ROI-driven business cases.
Daniel Yoong
AssociateBrings deep expertise in HR business partnering, talent acquisition, and organisational culture across financial services, healthcare, education, and consulting. A seasoned people leader with experience at Mizuho Bank, National University of Singapore, and the National Kidney Foundation, his accomplishments include driving a 22% reduction in staff attrition through managerial coaching and job redesign.